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Lab Vitamin Blog

Industry news and marketing tips

Instagram…for Business?

Now we know some people are snickering at this blog title, thinking there’s no way they’d waste their time on such trivial social media platforms for their business.  Before you throw the baby out with the bathwater, listen to these numbers: Instagram (IG) has 700+...

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Email Automation Practices That Cut Through the Noise

According to the Radicati Group, a Palo Alto-based technology market research firm, the number of emails sent and received per day in 2015 totaled over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over...

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Websites that Convert – It’s the Little Things…

Contrary to popular belief, a website is never set in stone - it is a living, breathing organism that can grow, change, and develop over time according to your operational goals.  Your website is your digital calling card - you want to educate and empower people to...

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The Social Media Guidebook, Condensed

Ah yes, social media.  Depending on which generation you belong to, this topic either excites you or makes your head spin.  Facebook this, Twitter that, Instagram for pictures, LinkedIn for business...what exactly does Snapchat do again?  With so many different...

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Content Writing For Who?

Thanks to our digitally connected world, there’s a strong chance you’ve heard plenty about SEO - search engine optimization for short.  SEO is an interesting, complex beast that always grows and changes thanks to constantly-morphing search engine algorithms.  To put...

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Forget What You Know About Branding

When you say the word branding, what comes to your mind?  Is it the iconic Apple logo, the instantly-recognizable 3 stripes of Adidas, or the simple blue and white roundel of BMW?  While it’s easy to remember logos, colors and typefaces, there’s so much more that goes...

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