Branding &
Performance Marketing

Unleash your brand’S potential.

A clear positioning of your brand will attract your ideal target audience and create a roadmap for success.

Grow your brand by modernizing visual identities, and creating communication strategies for the digital age.

A brand is so much more than a beautiful logo or typeface. It’s the actions and strategies your company takes to win customer loyalty and create a connection that attracts your ideal target audience.

Your brand needs to tell a compelling story.

A strong brand enhances your company’s identity and credibility with your customers and industry and automatically gives your customers the perception that your product or service is better.

Communicating clearly and authentically claims your unique space in the marketplace and creates a meaningful connection with your customer. As consumers, people want to buy from companies they like, know, and trust.

With a credible brand, you’re far more likely to make that connection.

At Digital Vitamin, we have a full in-house branding and creative department.

This sets us apart from other digital agencies and is big advantage for our clients. We tell your brand’s visual story, create beautiful websites, banners, infographics and more. All creative and branding assets blend seamlessly into your marketing initiatives without compromising UI/UX trends.

With Digital Vitamin, you never have to choose between aesthetics, functionality or results.

 

Our Branding Services

BRAND IDENTITY

Our process creates a strong visual language that clearly and authentically communicates who the brand is, increases the value of a company,

provides employees with direction and motivation, and makes getting new customers easier. Brand Identity includes the name, logo, tone, tagline, and typeface that create appeal.

BRAND AUDIT

Our brand audit does an in-depth audit of your brand across all marketing and social channels to evaluate communication consistency and identity. We examine your value proposition including messaging and connection with customers.

Our process includes researching your position in comparison to your peers or competitors. We then report back, identifying issues and advising.

BRAND MANAGEMENT

Our brand managers makes sure the perception of your brand in the marketplace is in line with the value proposition or brand promise.

We act as protectors of the brand image. We will be a consultant and provide the internal teams with the tools they need to effectively and consistently communicate the right message to the customer.

PACKAGE BRANDING

Package products must be hard to ignore. A well – executed package design can have a tremendous impact on sales. The best package design engages and touches the consumer on an emotional level and tells your story. Surrounding other brands on a shelf or in a retail store, packaged products must out-think and out-compete other products in the store.

OFFICE/RETAIL BRANDING

Your brand is complete, now you need to brand your company’s office or retail location. A well-branded space supports the mission and vision of your organization. Our brand consultancy team helps your organization create an experience that is familiar through print and digital advertising. It creates a consistent experience and builds trust.

BRAND REFRESH

Times change and so do brands, they evolve. What was once cutting-edge can end up looking stale and may no longer match the products and services your company has developed over time. Our brand refresh starts with a brand audit and our team creates a new, polished image for the company while still maintaining the integrity of the original brand.

Our Process

Phase 1 – Brand Experience Workshop & Audit

We start with a kick-off meeting and lead our proprietary “brand experience workshop” before deep diving into your company’s core values, vision, and current brand elements as well as products and services. We delve into your competitors to identify key market opportunities, to define and understand the target audience, and to determine your potential creative and strategic direction.

Phase 2 – Research, Reporting & Design Thinking Framework

We conduct deep market research to gather behavioral, demographic, and psychographic data on consumers for your specific industry and target audience. Then, we translate that research into actionable user insights to guide our overall strategy. We examine a wide variety of potential solutions through internal design exploration. In the end, your Digital Vitamin team will present a mood board to showcase both feel and design direction.

Phase 3 – Your Comprehensive Guideline Delivery

Your brand package deliverable consists of brand guidelines based on the “Brand Experience Workshop.” Your company will receive a comprehensive PDF book that outlines target audiences and demographics, and includes finalized visual assets, logos, typefaces, and marks, as well as messaging guidelines across all consumer-facing channels, and the results of our campaign brainstorm.

You’ll walk away with a comprehensive brand package.

 Your comprehensive brand guidelines contain the following:

  • Brand Story
  • Design Style Guide
  • Messaging and Tone Guidelines
  • Your tagline
  • Typography and Headline Implementations
  • Final Logo and Visual Identity System
  • Logo Use Variations
  • Icon Set
  • Photo and Video Asset Guidance
  • Color Palette
  • Creative Showcase for Digital and Print/Physical Applications

 

Digital Vitamin is so much more than a marketing company, they are a digital powerhouse of talented and creative individuals. When I first hired the “DV Team” I was skeptical. My stands were very high and I was very protective over my brand and image. In today’s world of social media, I wanted to make sure my brand and messaging was just right. Digital Vitamin exceeded all of my expectations. They worked so hard in making sure that my Website came to life as I envisioned it without losing my own voice. Whatever project you are working on you can trust Digital Vitamin to see it through. They will not let you down.

Mathew Fraser
Television Psychic Medium
Influencer

Digital Vitamin was recommended to us by a trusted strategic partner. From our first meeting with their team, we were impressed by their desire to fully understand the nuances of our business and collaborate with us on the best ways to communicate our core strengths through our website design and marketing materials. The branding that Digital Vitamin established for Latitude 32 has become a key part of our company identity and allowed us to build a foundation for the continued evolution of our business. Digital Vitamin continues to support us with a wide range of services. They bring years of experience and an enthusiastic creative energy to their development process. In our fast-paced world of consumer electronics, their ability to remain flexible and always meet promised deadlines has been extremely helpful.

Tim Wiley
CEO and founder of
Latitude 32.

After 20 years, it was time for us to invest in our overall brand and marketing strategy so we could expand and take our business to the next level. Digital Vitamin was there every step of the way to support us through the process. We’re thrilled with the results… our team loves it and our clients are happy.

Thomas Rowe
President and Founder
Fantastic IT

Digital Vitamin Branding Services.

 

 

Digital Vitamin is a branding and marketing agency working with organizations and products to build meaningful, engaging and profitable brands online. Your company will benefit by having your brand department work closely with your marketing team to produce clear, consistent communication.

Creating a successful brand requires clarity, vision and the ability to strategize content and design to make a clear connection with your customer.

Getting your brand strategy right can be overwhelming without a roadmap or guidance from a professional brand strategist. A seasoned professional can save you expensive trial and error and prevent poor engagement with your audience. Customer-centric branding can fast-track your growth and help you achieve business objectives.

Want To Learn What We Can Do For Your Business?
Call 877.410.9537 Or, Email