Located above the exquisite Four Seasons’ Beverly Hills Wilshire Hotel pool, this hair salon feels like an oasis. Owned and operated by world-renowned hairdresser Lea Journo, who exceeds the highest of expectations and carries a superstar client base, we needed to communicate this with an updated website. At first glance a consumer would not have realized that Lea Journo caters to such high profile names as Ellen Degeneres, Natalie Portman, and Armie Hammer. Digital Vitamin sought to reinvent their online presence to convey the level of success and recognition Lea Journo had already attained.
Using tried and tested techniques for SEO, Digital Vitamin made the Lea Journo website more accessible to the droves of people seeking out the specialized experience offered by her salon. Digital Vitamin completed a full brand, user-flow and content audit of all digital properties, then mapped out a solution to better represent the brand offering. Our solution was to effectively communicate the Lea Journo brand with fresh, original design features that include photographs of their star-studded clientele.
The result was a real, measurable growth for Lea Journo in the areas of increased traffic and brand awareness. With an easily navigable page and reformulated brand image, conversion rates have seen an explosion in volume.