TOM FERRY

UX CONVERSION / DESIGN

CASE STUDY

CHALLENGE ACCEPTED

Tom Ferry Success Summit Live Stream

 

CHALLENGE ACCEPTED

Tom Ferry is the #1 Real Estate Coach in the world. After years of sold-out events in conference and convention venues all across California, it was time to go digital and bring Tom’s annual Success Summit flagship event to a whole new audience via livestream.

THE APPROACH

We launched a sales microsite with revitalized branding, powerful positioning and a persuasive sales message. Combined with an intricately designed marketing plan, we were able to direct a significant amount of traffic from Tom Ferry’s marketing channels toward our conversion-optimized landing pages. Users experienced a clear and simple custom Learning Platform that allowed access to the livestream, on-demand files, bonus materials and customer support, through password-protected customer accounts.

OUTCOME

Our sales microsite converted above average sales and outperformed the client’s break-even point by 300%, making this the most attended Success Summit event in the history of the brand.

CUSTOMER

Tom Ferry Summit

CATEGORY

Digital Platfrom, Branding


CONTRACTORS STATE LICENSE SCHOOLS
MCMAHON & ALLGREEN LAW
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