LARRY JORDAN

BRANDING / DESIGN

CASE STUDY

CHALLENGE ACCEPTED

Larry Jordon is a superstar editor and producer, regularly listed as the foremost educator in the use of Final Cut software. He is the author of 8 books on various facets of production, post-production, and video-editing software.  The brand required revitalization and the site an overhaul, all the better to facilitate a seamless, intuitive experience for consumers seeking to learn from the best and brightest in this field.

THE APPROACH

Digital Vitamin constructed a total brand, user-flow and content renewal of his entire online presence, then delineated solutions to better express the brand offerings. We resolved to accomplish this by way of an individually tailored design for a sleek, colorful website and maximization of SEO. This, in addition to the creation of a subscription website and reorganized library. 

THE OUTCOME

Larry Jordon now has a platform capable of carrying his vision and expertise to a growing audience. In addition to the deployment of a new site, the brand has been extended into social media. The user experience is consistent and connected throughout the entire digital Ecosystem. As a result, leads have been strong on a consistent basis. He experienced a 40% increase in traffic and increases in overall revenue.


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