CHOURA EVENTS

BRANDING / DESIGN

CASE STUDY

CHALLENGE ACCEPTED

Choura events is a family business established 40 years ago with son Ryan, a creative visionary, taking over this iconic business. The brand needed reinvigoration to better communicate their new vision and direction for the company. Known mostly for catering, Choura had so much more to offer, including a South-bay based boutique event rental company with an amazing inventory, design team, innovative products, and large-scale event builds and tenting.

THE APPROACH

Digital Vitamin completed a full brand user-flow and content audit of all digital properties related to Choura Events. We mapped out a solution to better communicate the brand offering by separating the catering site from the event rental site in order to clearly deliver relevant information and visually communicate the design approach of the company.

THE OUTCOME

Choura has the foundation to bring their brand and company to the next level. In addition to the deployment of a new site, the brand has been extended into social media. The user experience is consistent and connected throughout the entire digital Ecosystem. As a result, leads have been strong on a consistent basis.


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