DEBORAH KING

BRANDING / DESIGN

CASE STUDY

CHALLENGE ACCEPTED

Digital Vitamin met New York Times Bestselling author and creator of the Truth Heals movement, Deborah King, during the development of a brand revamp and website redesign. After the successful launch of the new website and praise, Digital Vitamin took over all brand, marketing, and social media management, helping her take her business to new heights.

THE APPROACH

After a thorough review of all of Deborah King’s digital properties and intensive application of Google Analytics for each, it was clear that brand approach had to happen from three different segments/archetypes (heal, thrive, and grow respectively, creating a clear and powerful strategy for this online powerhouse.)

OUTCOME

After an intense year of brand development  Deborah King Center now enjoys brand clarity and consistency throughout all digital platforms with significant double digit increase in revenue and traffic as well as triple digit increase in social media likes and reach.

CUSTOMER

Deborah King Center

LARRY JORDAN SCHOOL
ARTHUR MURRAY DANCE SCHOOL
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