Arthur Murray Dance Centers is one of the oldest franchises around, established 100 years ago with approximately 260 locations around the world. This iconic name and the quality associated with its services needed reinvigoration from updated branding to better express the growing scope and treasured history of its company.
Digital Vitamin completed a full brand, user experience, and content audit of all digital properties operated in Arthur Murray Dance Center’s name. We mapped out a solution to enhance UX/UI by making crisp, elegant designs that match their brand as well as utilization of cutting edge SEO techniques.
We have increased traffic to their site and helped to make the experience of learning about Arthur Murray’s services easier and intuitive for consumers and franchisees, resulting in profit for all concerned.